The Woman Lab

Where women build careers with intention

Design Your Next Move
Diana Castillo — Founder of The Woman Lab
Diana Castillo Founder, The Woman Lab

Who We Are

The Woman Lab was created by someone who has spent almost a decade sitting on the other side of the table.

I am Diana Castillo — a Senior Talent Acquisition professional with nearly 10 years of experience recruiting across Europe, the US, Latin America and Asia Pacific for companies like Nike, Eurovision and LaLiga. I have reviewed thousands of CVs, conducted hundreds of interviews, and built recruitment strategies from the ground up for some of the most recognised organisations in the world.

I bring to The Woman Lab everything I have learned from years inside the hiring process: how decisions are actually made, what recruiters and hiring managers are really looking for, and what makes a professional profile impossible to ignore.

I know this market. And I know what it takes to move through it with confidence.

I built The Woman Lab because I wanted to show women what they are capable of. I want to help them realise how powerful they are and to recognise the place they very much deserve in the working world.

I believe every woman deserves a career that reflects who she actually is — not a version of herself she has shrunk to fit somewhere.

The Woman Lab is my way of making that happen, one professional at a time.

What We Believe

"You don't need to become someone else to succeed. You don't need to 'fix' yourself."

You need clarity, alignment, and a strategy that truly reflects your real value and potential.

Clarity Alignment Strategy Real Value

Clarity

Know exactly who you are professionally and where you want to go.

Alignment

Build a career that resonates with your values, strengths, and life vision.

Strategy

Move with intention and precision — not hope.

Real Value

Your worth is already there. We help you articulate and own it.

Who We Are

The Woman Lab was created by someone who has spent almost a decade sitting on the other side of the table.

I am Diana Castillo — a Senior Talent Acquisition professional with nearly 10 years of experience recruiting across Europe, the US, Latin America and Asia Pacific for companies like Nike, Eurovision and LaLiga. I have reviewed thousands of CVs, conducted hundreds of interviews, and built recruitment strategies from the ground up for some of the most recognised organisations in the world.

And in all that time, one thing never changed. The most capable women in the room were rarely the ones who got the role. Not because they lacked the skills. But because they had never been taught how to position themselves.

I built The Woman Lab because I wanted to be on the other side of that conversation. Not screening talent — helping it land where it belongs. I bring to this work everything I have learned from years inside the hiring process: how decisions are actually made, what recruiters and hiring managers are really looking for, and what makes a professional profile impossible to ignore.

This is not coaching. It is strategy — built from the inside out.

My Background

I hold a Master in Human Resources, certifications in Diversity and Inclusion and Project Management, and I am currently completing an AI for HR programme. I have recruited for technical and leadership roles across global markets, led insourcing projects, built employer branding strategies, and managed teams across three continents.

I know this market. And I know what it takes to move through it with confidence.

What Drives Me

I started this because I believe every woman deserves a career that reflects who she actually is — not a version of herself she has shrunk to fit somewhere.

The Woman Lab is my way of making that happen, one professional at a time.

What We Believe

"You don't need to become someone else to succeed. You don't need to 'fix' yourself."

You need clarity, alignment, and a strategy that truly reflects your real value and potential.

Clarity Alignment Strategy Real Value

Clarity

Know exactly who you are professionally and where you want to go.

Alignment

Build a career that resonates with your values, strengths, and life vision.

Strategy

Move with intention and precision — not hope.

Real Value

Your worth is already there. We help you articulate and own it.

The Real Gap Isn't Talent

42% vs 32%
Opportunity & Advancement

Globally, women comprise approximately 42% of the workforce, yet hold only 32% of senior leadership roles.

12.9%
Economic Disparity

In Spain, the gender pay gap remains significant, estimated at 12.9% in 2025.

Real
Barriers
Systemic Barriers

Even highly qualified women face systemic barriers that slow career growth. The Woman Lab transforms this gap into strategic advantage.

Our Mission:
Intentional Careers

To help women build careers aligned with who they are and where they want to go — with clarity, confidence, and intention.

We don't help women chase roles. We help them choose them.

Our Approach: Career Strategy

01
Analyze Experience

We meticulously review your full career history, identifying patterns, strengths, and hidden value.

02
Define Identity

We help you articulate your professional identity with precision and confidence.

03
Position Talent

We strategically position your unique talents to attract the right opportunities in the market.

What Changes with Strategic Intent

Eliminate Doubt

Stop doubting your value and capabilities. Recognise what you are worth.

Focused Pursuit

Be truly intentional about your next moves.

Confident Communication

Speak about your experience with clarity and conviction.

Attract Alignment

Attract opportunities that genuinely make sense for you and your goals.

Is This For You?

1

You know you're capable of more

You have untapped potential and a desire for greater impact.

2

You're ready for the next step

You seek a career path that truly resonates with your skills and aspirations.

3

You want a career that feels intentional, not accidental

You're ready to proactively shape your professional journey.

4

You're ready to move with strategy, not fear

You're prepared to make informed decisions for your advancement.

Design Your Next Move

She Aligns — Start Here
Discover Your Professional Identity

The foundation of everything. Clarify who you are, where you want to go, and how the market will see you.

€120
  • Clarify professional purpose and strengths
  • Identify ideal roles, sectors, and opportunities
  • Increase visibility with recruiters and decision-makers
  • CV creation & optimization (ES/EN)
  • LinkedIn optimization + recommendations
  • Curated list of potential companies & key decision-makers
Power Session
Service 02
Strategically Execute Your Move
  • Take control of your career trajectory
  • Apply strengths strategically in the market
  • Define and pursue roles and environments where you truly fit
  • CV & LinkedIn optimization (if not already done)
  • Job search strategies & access to the hidden market
  • Personal brand, mock interviews, salary negotiation, networking, leadership guidance
€65 / session
€50 after She Aligns

Ready to Design Your Move?

Schedule a free discovery call. We'll talk about where you are, where you want to go, and how The Woman Lab can help you get there — with clarity, confidence, and intention.

Free Discovery Call

30 minutes · No commitment

Video or Phone

We meet where you feel comfortable

Tailored for You

Every conversation is personalised

Book Your Session

Choose a time that works for you

Schedule your free 30-minute discovery call directly.

Book Your Session

The Woman Lab Community

Join a network of women who are building their careers with intention. Share who you are, where you come from, and where you're going. We'll be in touch.

Connect

Meet women at every stage of their professional journey.

Grow

Access resources, events and strategic guidance.

Belong

A space built for women who know they deserve more.

Join the Community

Fill in your details and we'll reach out.

Your data is handled with discretion and will never be shared.

Your talent
already exists.

Now it's time to own it.

The Woman Lab — Design your next move.

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